Friday, April 5, 2013

Collaborations: Worth the risk?

One of the latest chapters in the book talked about collaborations on movies, specifically international collaborations. These types of set ups can be incredibly beneficial. It offers the potential to tap into the existing fans of another companies work, and lets each side more easily attract attention in their partners home land.

However, on the flip side, if the movie is a bomb, it can have devastating effects. Losing potential viewers in the other country because they get a bad first impression of you, hurting your own fans opinions of you if the movie is bad, even if its because your partner didn't pull their weight, etc... One needs to have a lot of faith to pull off a partnership like that.

Ultimately, it comes down to whether each side believe that the risks are worth the outcome. If they are, and the potential for a great film that benefits both sides is there, then it should be done. Otherwise, it may just be better to not go through with the whole thing.

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